June Research Spotlight

Research-Driven Social Content That Expands Brand Awareness
This social post transformed SHRM research into an accessible, highly relatable piece of content designed to reach audiences beyond traditional HR professionals. By framing a data point around a universally recognizable workplace topic — employee benefits and PTO — the post created an entry point for broader conversations about employee needs, retention, and workplace strategy.
Rather than leading with an industry-specific insight, the content used a familiar employee experience to introduce SHRM’s research and establish the organization as a trusted source of workplace intelligence. This approach supported top-of-funnel awareness by making complex workforce data more approachable for a wider audience while naturally connecting engagement with the strategic challenges HR leaders solve.